Generation Z is redefining the rules of the consumer health market. What was once a category focused on treatment is rapidly becoming a market centered on prevention, daily well-being, and personalized health management. For manufacturers and retailers, this shift creates significant growth opportunities, but also raises expectations around trust, convenience, and product relevance. The global market is expected to grow from $258 billion in 2023 to $380 billion by 2028, with Europe growing even faster than the global average. In this environment, Gen Z is becoming a decisive factor, already accounting for roughly $600 billion in global consumer spending.  Porsche Consulting surveyed more than 1,000 consumers aged 18 to 30 in Germany to better understand Gen Z’s behavior in purchasing over-the-counter medications and supplements, which are emerging as key growth enablers in the consumer health market: ➡️ Health is holistic.  Gen Z integrates products and supplements into daily routines to support sleep, fitness, mental health, and overall well-being. Prevention has become part of lifestyle. ➡️ Trust matters.  Consumers expect transparent ingredients, scientifically proven effectiveness, and clear value for money. Many are willing to pay more for products with proven benefits. ➡️ Convenience is essential.  Fast delivery, seamless ordering, and digital purchasing experiences are becoming baseline expectations. For manufacturers and retailers, the implication is clear: companies that combine credible products, personalization, and digital convenience will secure long-term market share in one of the fastest growing categories. Read the full article to learn how companies can position themselves to win with Gen Z in the new Porsche Consulting Report “Generation Z: The Growth Engine of the Consumer Health Market“: https://lnkd.in/e4dCBpwG #ConsumerHealth #GenZ #Supplements #OTC #Healthcare #Wellness #DigitalHealth #Retail #Ecommerce #HealthTech

We were excited to attend @sxs_messe in Berlin once again this year, together with our colleagues from Porsche AG, MHP – A Porsche Company, and Porsche Zentren Berlin – now for the fifth time and a well-established part of our recruiting calendar. We’re leaving the event with many inspiring conversations, valuable new connections, and fresh perspectives. Once again, the fair highlighted the importance of diversity, visibility, and meaningful human interactions – all essential elements of a future-ready talent acquisition strategy. Taking place during Pride Month, the event held special significance for us. It reinforced how essential an inclusive workplace is – one where everyone can be their authentic selves and feel truly welcome. What stood out most was the opportunity for personal exchange and the many inspiring discussions around creating more inclusive and modern work environments. A big thank you to everyone we had the chance to connect with. We’re already looking forward to next year! 🌈 #PorscheConsulting #SticksAndStones #Diversity #Inclusion #PrideMonth

We were excited to attend STICKS & STONES in Berlin once again this year, together with our colleagues from Porsche AG , MHP – A Porsche Company , and Porsche Zentren in Berlin – now for the fifth time and a well-established part of our recruiting calendar. We’re leaving the event with many inspiring conversations, valuable new connections, and fresh perspectives. Once again, the fair highlighted the importance of diversity, visibility, and meaningful human interactions – all essential elements of a future-ready talent acquisition strategy. Taking place during Pride Month, the event held special significance for us. It reinforced how essential an inclusive workplace is – one where everyone can be their authentic selves and feel truly welcome. What stood out most was the opportunity for personal exchange and the many inspiring discussions around creating more inclusive and modern work environments. A big thank you to everyone we had the chance to connect with. We’re already looking forward to next year! 🌈 #SticksAndStones #Diversity #Inclusion #PrideMonth

Experience a unique day with Porsche Consulting full of adrenaline at the Porsche Experience Center Hockenheimring, inspiring networking opportunities, and exciting insights into the world of consulting. 🚀 Porsche Consulting is looking for experienced professionals from consulting and industry who are ready to take the next step in their careers. The focus will be on current projects and transformation topics in the fields of Energy and Energy Equipment, Construction and Construction Suppliers, as well as Industrial Goods including Mechanical and Plant Engineering and Specialty Vehicles.   Participants can look forward to: ✅ Networking with experienced consultants and senior leaders ✅ Insights into current projects and strategic challenges ✅ Personal conversations about individual career opportunities ✅ An exclusive Porsche driving experience at the Hockenheimring 📍 Hockenheimring 📅 July 24, 2026 🗣️ Please note: The event will be held in German, and strong German language skills are required. 👉 Send your CV now to co-recruiting.event@porsche-consulting.com and secure your spot. Further details: https://lnkd.in/dVuwJfmv #PorscheConsulting #CareerDay #Consulting #Energy #EnergyEquipment #IndustrialGoods #Construction #SpecialtyVehicles #MechanicalEngineering

The battery industry in Europe is not slowing down. It is entering its next phase of industrial reality. At the 10th Automotive Photonics Conference hosted by TRUMPF , Porsche Consulting presented a joint study with VDMA , Fraunhofer ISI and Agora Strategy on the future of battery manufacturing. The central message is clear. The recent wave of project cancellations marks the end of the first hype cycle, not the end of the industry. Global demand remains strong across Europe, the United States, and China, with automotive continuing to drive growth. At the same time, technology choices are becoming more focused. Prismatic cells dominate volume segments in Europe, while cylindrical formats gain relevance in premium applications and pouch cells continue to lose share. Growth will also extend beyond new factories. Retrofitting existing plants is emerging as a major opportunity, driven by shorter innovation cycles and increasing pressure on efficiency and speed. Regulation adds another layer of complexity. Frameworks such as the Critical Raw Materials Act (CRMA) and the Industry Accelerator Act (IAA) set the right direction. However, fragmented implementation across EU member states and high energy costs remain structural disadvantages. For European equipment players, success will depend on clear positioning, deep process expertise, and consistent cost discipline to compete with established Asian players. 👉 Read the full study “Battery Manufacturing 2030+: From Hype to Hard Truths” to explore the structural shifts in the global battery value chain and the strategic levers that will shape the industry’s next decade: https://lnkd.in/dzRYrg5i #Battery #BatteryManufacturing #Electrification #EnergyTransition #Gigafactory #Sustainability

How does networking become a real success factor for your career start?🌐 Starting a career is becoming increasingly challenging for many graduates, while traditional junior positions are becoming less common. In an interview with Business Insider, Stefan Stock, Head of Human Resources at Porsche Consulting, explains why building professional connections in a targeted way has become a key success factor today. “Networking is not about collecting contacts, but about building relationships,” says Stock. What matters less is how many people you know, and more who knows you and for what. Using four practical tips, the article shows how career starters can systematically build professional networks – from selectively attending career fairs and creating a professional LinkedIn profile to following up after conversations.🤝 Read the full article on Business Insider: https://t1p.de/m9ahc (paywall, German only). #PorscheConsulting #CareerStart #Networking #Consulting

We are delighted to welcome Todd Navin as Senior Advisor at Porsche Consulting. 🌟 Todd brings extensive leadership experience in the aerospace industry, having worked in a variety of global roles for more than 34 years. He currently serves as an independent board member and senior advisor. Previously, he served as President and CEO at HAECO Americas from 2025 onwards. From 2020 to 2024, in his role as EVP and Chief Financial Officer, he led the operational transformation of the Americas airframe business and played a key role in several strategic acquisitions and divestitures. Before joining HAECO Americas, Todd looks back on a 28-year career at Rolls-Royce North America, working in the Energy, Civil Aerospace, Corporate, and Defense sectors. His career at Rolls-Royce spanned from graduate finance trainee to the position of Vice President Finance, where he led the North American corporate finance team, regional transformation programs, and supported the Defense Aerospace business. He also worked as a non-executive director at the Virginia-based Commonwealth Center for Advanced Manufacturing (CCAM). We look forward to working together and leveraging his expertise to create impact for our clients. #Welcome #SeniorAdvisor #PorscheConsulting #Aerospace #Leadership #Finance #Operations #Transformation

From Intern to Associate Partner! 🚀 "Joining Porsche Consulting was the best decision to kickstart my career. From day one, I was challenged, supported, and encouraged to take the next step. Looking back, I never imagined how much I would grow – both professionally and personally," states Robert Heiler , Associate Partner at Porsche Consulting. Robert’s journey is a great example of how careers can evolve at Porsche Consulting. He started his career journey with us as an intern in 2014. After completing his studies, he joined us as a Junior Consultant in the Aerospace team and quickly took on exciting challenges – including a 13-month project in Australia. In 2020, he transitioned internally to the Smart Factory team, expanding his expertise in digital transformation. After becoming a Senior Manager in the Operations practice, he got promoted to Associate Partner where he is shaping the future of Manufacturing & Industrialization. We are delighted that Robert is continuing his career at Porsche Consulting and look forward to the exciting projects and career milestones ahead! 👉 Why could a career with us be the perfect match for you? "At Porsche Consulting, you’ll find more than just a job – you’ll discover real opportunities for growth, continuous learning, and exciting career prospects. Challenging projects with diverse clients, dedicated training weeks, and individual development opportunities will give you the boost for the steepest learning curve of your career." 💫 Ready for a change? Explore our open positions now in our job locator: https://t1p.de/d2xug #Career #Growth #Consulting #JoinOurTeam #Operations

Chinese competitors are no longer positioned as low cost alternatives. For decades, European manufacturers led through engineering excellence and global export strength. This model is now under pressure as Chinese players rapidly close capability gaps while maintaining significant cost advantages and accelerating time to market. They deliver machines that are often significantly cheaper while meeting performance requirements in many applications, supported by shorter development cycles and highly responsive service models. At the same time, Germany’s machinery sector shows clear signs of structural strain. Declining orders, lower capacity utilization, and continued production contraction reflect deeper challenges in cost structures and innovation speed rather than a temporary downturn. What differentiates China is not a single advantage but the combination of scale, integrated ecosystems, and policy support. This enables faster iteration, tighter links between research and production, and continuous cost improvement across entire value chains. The shift is already underway. The question is how quickly organizations can adapt their operating models to match the new pace of competition. ➡️ Read the full article „China Speed in Industrial Goods“ at Porsche Consutling: https://lnkd.in/diU278FR #MechanicalEngineering #IndustrialGoods #Manufacturing #China #Germany

Porsche Consulting collaborates with Amazon Web Services to help companies turn AI concepts into real business outcomes. In real-world business practice, a significant gap remains between what AI is capable of delivering and what is actually realized across many industries. Closing this gap requires not only the right technology, but well-defined business cases, redesigned processes, and organizational change. That is why Porsche Consulting collaborates with Amazon Web Services (AWS) as a launch partner in the Business Consulting and Advisory Partner (BCAP) program. The BCAP program is designed to accelerate the adoption of AI capabilities by combining consulting expertise with specialist technology knowledge. In addition, it aims to lower the financial barriers for AI transformation programs through investments in client relationships by both partners. The focus is on identifying and realizing high-impact AI use cases, helping decision-makers move faster from ideas to measurable results. “AI only creates value when it is embedded in the core of the business. Our collaboration with AWS strengthens our position to successfully support clients from strategy to scalable execution,” says Marc Ziegler , Senior Partner and Lead Digital Transformation at Porsche Consulting. Read more about the cooperation with AWS Partners : https://lnkd.in/dTQ2EiY9 #ArtificialIntelligence #DigitalTransformation #Consulting #AWS

"The question is not whether these transitions will happen. It's whether Europe will shape them into its next competitive advantage." - said Giovanni Notarnicola , Partner Porsche Consulting, from the stage of SEMI Europe Industry Strategy Symposium. The keynote addresses the gap between ambition and execution in the three structural transitions reshaping semiconductor competitiveness across Europe. 🤖 Simulation is replacing the lab. Automotive-grade reliability requires up to 2.000 hours of zero-failure stress testing, and a single advanced-node iteration can cost tens of thousands of dollars per wafer: physics-based and AI-enabled simulation environments are becoming the new R&D engine. 💡 Autonomy is no longer a future state. 30% of Europe’s semiconductor workforce is expected to retire by 2030. Autonomous decision-making will become central to yield management, scheduling, and equipment optimization. Humanoids are key enablers, pushing the boundaries of what automation can achieve. 🔄 Ecosystem is the competitive advantage. The EU Chips Act is opening new space for Integrated Device Manufacturers, equipment makers, cloud and AI players, and research institutions to collaborate at a different level. Shared capabilities accelerate competition: no single company wins this alone. 👉 Interested in the potential of AI in semiconductor? Download the report we designed for SEMI https://lnkd.in/ezbPj_Br

Top rankings for Porsche Consulting 🏆🎇    The industry ranking by the business magazine @brand_eins has listed us among the best German management consultancies, as in previous years.     Porsche Consulting once again achieved 🥇 first place in the “Auto & Supplier” sector and additionally 🥇 in the “Operations Management” sector.    Moreover, Porsche Consulting gained top scores in the industry fields of “Transport, Traffic & Logistics”, “Aerospace & Defense”, “Mechanical & Plant Engineering”, “Other Industrial Goods”, “Consumer Goods & Retail”, and “Health Care”. Porsche Consulting also achieved top positions in the consulting fields of “Purchasing, SCM”, “Organization“, “Strategy Development”, “Sales, After Sales, CRM”, and “Marketing, Brand, Pricing”.     Germany’s largest and most representative consulting survey has been compiled for the thirteenth   time. Around 1,700 senior executives as well as about 14,250 partners, principals, and project leads were interviewed in the categories of colleague recommendation and client evaluation.    #PorscheConsulting #Ranking #Management #Strategy

The U.S. freight rail industry is entering a decisive phase. 🚄 Operators, suppliers, and investors operate in a challenging environment shaped by network optimization efforts and shifting market dynamics. Rail operators face increasing demands to strengthen operational performance, improve service reliability, and unlock productivity gains across their networks while maintaining cost efficiency. Porsche Consulting attended the Railway Age Next Generation Freight Rail Conference 2026 in Chicago and discussed the developments shaping the sector. „Rail operators that combine strong operational excellence with digital capabilities will be best positioned to capture future growth,” says Gerald Ott , Partner at Porsche Consulting. ➡️ Consolidation and partnerships remain a defining theme Potential large scale mergers, strategic alliances, and stronger cooperation across the rail ecosystem could reshape the competitive landscape in the coming years. ➡️ Operational excellence returns to the top of the agenda After years of strong cost focus, rail operators are again prioritizing service performance, asset utilization, and workforce productivity. These factors are critical to support sustainable growth. ➡️ Technology and automation become key enablers Digital solutions, advanced analytics, and automation are gaining importance. They help improve network resilience, strengthen safety, and increase capacity in a tightening labor market. These developments show that the next phase of freight rail will be defined by operational performance, ecosystem collaboration, and the smart use of technology. #Rail #FreightRail #Transportation #Consulting #Northamerica

Proud moment for our colleague Dr. Leila Ali Cavasonza! She has been named one of Manager Magazin’s “Germany’s Most Important Women in AI 2026.” The business magazine highlights both her scientific background and her current work in management consulting. 🤖 How did she get there? 🤔 Before joining Porsche Consulting, Leila conducted research at CERN (European Organization for Nuclear Research). After completing her PhD at RWTH Aachen University, she worked on an international particle physics experiment operated jointly with MIT (Massachusetts Institute of Technology) and NASA on the International Space Station. In this role, she analyzed large datasets and developed methods for evaluating highly complex models. She now applies this expertise in supporting AI projects across industrial and service companies. At Porsche Consulting, Leila helps organizations bring data-driven applications into practice – from assessing technologies to implementing concrete use cases. Her focus is on translating advanced technologies into practical, actionable solutions. Her recognition by Manager Magazin highlights the kind of expertise and impact our teams bring to AI and digital transformation projects. At Porsche Consulting, we are proud to work with outstanding talents like Leila and are excited to see how she continues shaping the future of AI with our clients. 🚀 Curious about the topics and projects we work on at Porsche Consulting? Then look at our careers page. Maybe your journey with us starts there: https://t1p.de/solte #PorscheConsulting #WomenInAI #DigitalTransformation #ConsultingCareers #Team

We’ve kicked off this year’s recruiting events and were proud to be part of the Maastricht Business Days , Maastricht University ’s largest recruitment event, hosted by SCOPE Maastricht . The day kicked off with a company presentation, followed by an interactive case workshop where students applied the Porsche Consulting approach to a real-life challenge. We were impressed by the structured thinking, strong discussions, and creative solutions throughout the session. We rounded off the day with a business dinner, which offered great opportunities for personal exchange in a relaxed atmosphere. If you would like to get know and talk to us in person, we look forward to meeting you at one of the following events: BDSU e.V. Spring Congress in Münster, Consulting Days in St. Gallen, BDSU Fall Congress in Augsburg or at one of the SQUEAKER Events in Cologne. 🎓🤝 #Consulting #CampusRecruiting #FutureTalent #Careers

Maastricht Business Days 2026 – Our First Time at MBDs! ✨ We’ve kicked off this year’s recruiting events and were proud to be part of the Maastricht Business Days, Maastricht University’s largest recruitment event, hosted by SCOPE Maastricht. The day kicked off with a company presentation, followed by an interactive case workshop where students applied the Porsche Consulting approach to a real-life challenge. We were impressed by the structured thinking, strong discussions, and creative solutions throughout the session. We rounded off the day with a business dinner, which offered great opportunities for personal exchange in a relaxed atmosphere. Thank you to SCOPE Maastricht for the excellent organization and to all students for the inspiring conversations. Our colleagues Atessa, Naomi, Lena and Stephanie look forward to being back next year! 🚀 If you would like to get know and talk to us in person, we look forward to meeting you at one of the following events: BDSU Spring Congress in Münster, Consulting Days in St. Gallen, BDSU Fall Congress in Augsburg or at one of the Squeaker Events in Cologne. 🎓🤝 #PorscheConsulting #MBDs #MaastrichtBusinessDays #CampusRecruiting #FutureTalent

Is the European semiconductor industry moving fast enough to lead the next decade? Porsche Consulting is proud to contribute to SEMI Industry Strategy Symposium Europe, the premier forum on semiconductor Industry, this year held in Poland on March 11th - 12th -13th The event brings together leading industry experts and microelectronics executives to shape the strategic agenda for a sector that, in the EU alone, is projected to grow to USD 217 billion by 2034, boosted by €86 billion in public and private investments mobilized by 2030 under the EU Chips Act to strengthen Europe’s position in the global supply chain. Giovanni Notarnicola , Partner Porsche Consulting, joins the Strategic R&D & Disruptive Manufacturing session with the keynote: "From Silicon to Simulation, From Automation to Autonomy" The industry is no longer rewarded for incremental gains, but it demands mastering three simultaneous transitions: - Predictive Virtualization, where physics-based models are displacing silicon as the primary R&D learning vehicle. - Manufacturing Autonomy, where the integration gap is the new competitive frontier. - Ecosystem Architecture, where geopolitical pressure is forcing an entirely new model of collaboration across IDMs, equipment makers, and governments. A special thank you to Laith Altimime , President at SEMI Europe for the partnership and the exposure in this relevant stage #ISSEurope #ISSEurope2026 #PorscheConsulting #SemiconductorIndustry #Microelectronics #EuropeanCompetitiveness #ManufacturingAutonomy #RDVirtualization #IndustryStrategy #EUChipsAct

🤍 Happy International Women’s Day! 🤍 2026 marks a special milestone. For 115 years, International Women’s Day has represented the global fight for women’s rights, visibility, and equal participation. To honor the occasion, we welcomed Dr. Alina Gales for an inspiring keynote. She leads the Diversity & Inclusion Office at the Technische Universität München and works closely with the Executive Board on advancing diversity strategy. In her research, she explores the mutual influence of technology and society in relation to gender, and specifically deals with privileges and discrimination in connection with AI. AI is neither neutral nor objective. It can reinforce inequalities, for example through biased hiring data, stereotypical representations of women in the media, or the absence of female and queer perspectives in training data. But AI can also uncover unfair patterns, support more diverse representation, and enable more transparent decisions. Bias in AI is not isolated but a structural issue throughout the data process. Technology reflects the people who develop and use it. That's why AI competence is important for everyone, from individuals to leaders to entire organizations. On International Women's Day, we can ask: What image of women do we want to see in this digital “mirror”? And what responsibility do we take to shape it? At Porsche Consulting, we regularly invite inspiring voices like Dr. Alina Gales to broaden our perspectives and strengthen our approach to Diversity, Equality & Inclusion. 👉 Find out more here: https://bit.ly/4b3Mjty #InternationalWomensDay #IWD2026 #DiversityAndInclusion #ResponsibleAI

🤍 Happy International Women’s Day! 🤍 2026 marks a special milestone. For 115 years, International Women’s Day has represented the global fight for women’s rights, visibility, and equal participation. To honor the occasion, we welcomed Dr. Alina Gales for an inspiring keynote. She leads the Diversity & Inclusion Office at the Technical University of Munich and works closely with the Executive Board on advancing diversity strategy. In her research, she explores the mutual influence of technology and society in relation to gender, and specifically deals with privileges and discrimination in connection with AI. Her key message resonated deeply: “AI is not a crystal ball that predicts our future – it is a mirror of our society. And what we see in it is our responsibility. “ AI is neither neutral nor objective. It can reinforce inequalities, for example through biased hiring data, stereotypical representations of women in the media, or the absence of female and queer perspectives in training data. But AI can also uncover unfair patterns, support more diverse representation, and enable more transparent decisions. Bias in AI is not isolated but a structural issue throughout the data process. Technology reflects the people who develop and use it. That’s why AI competence is important for everyone, from individuals to leaders to entire organizations. On International Women’s Day, we can ask: What image of women do we want to see in this digital “mirror”? And what responsibility do we take to shape it? At Porsche Consulting, we regularly invite inspiring voices like Dr. Alina Gales to broaden our perspectives and strengthen our approach to Diversity, Equality & Inclusion. 👉 Find out more here: https://bit.ly/4b3Mjty #PorscheConsulting #InternationalWomensDay #IWD2026 #DiversityAndInclusion #ResponsibleAI